Paid social · Google · Performance creative
Growth, without the noise.
I help brands turn paid media into profitable sales, qualified leads and real bookings. From strategy and account management to creative direction and reporting, everything is built around the result that matters to your business.
30 minutes, your account open and no sales deck. You will leave with a clear view of what is working, what is not and where I would focus next.
Meta
TikTok
YouTube
5+ YEARS
In paid media
GLOBAL
mARKET EXPERIENCE
£5K – £500k+
mONTHLY BUDGETS MANAGED
Results
The work should show up in the numbers.
Every account is different, so I do not force every business into the same definition of success. For ecommerce, that might be profitable revenue, new customer acquisition cost or blended return. For lead generation and bookings, it is about cost, quality and what happens after the form is submitted. The goal is always the same: paid media that creates a meaningful commercial result.
“Before working with Gus, I had never run ads before. He built our website and launched our Meta and Google campaigns, helping us win $20k worth of new business in the very first month. Since then, the results have continued to go from strength to strength, and the business has kept growing.”
Daniel Mccormick · monument Roofing
“We’ve worked with Gus for almost four years, since before Bumped Media was born. Throughout that time, he has helped our business go from strength to strength, reducing our cost per enquiry tenfold and consistently improving our results.”
Ed Maughan · Groupaccommodation.com
“I had the pleasure of working with Gus during our paid media in-house transformation. He played a key role in establishing our in-house paid social capability, bringing a proactive attitude, strong analytical mindset, and a continuous focus on testing and optimisation.
His ability to turn data into actionable insights helped improve campaign performance while building robust processes that will continue to deliver value. Gus is a collaborative, driven professional, and I’d highly recommend him to any team looking for a talented paid media specialist.”
Júlia Artacho Martínez · Jaguar landrover Australia
What we do
Everything needed to make paid media work harder.
Paid media rarely improves because of one isolated change. The account structure, targeting, creative, offer and customer journey all affect the final result. I bring those pieces together, then focus the work around the biggest opportunity first.
01 · Paid social
Senior paid social strategy, without the agency layers.
Meta, TikTok and Pinterest campaigns designed to drive profitable sales, qualified enquiries or bookings. I manage the full account, from structure and audience strategy to testing, optimisation and scaling.
- Paid social strategy and account leadership
- Cross-platform media planning and investment
- Full-funnel acquisition strategy
- Creative performance and testing direction
- Measurement, forecasting and reporting
02 · Google Ads
Turn existing demand into action.
Google Ads puts you in front of people already looking for what you offer. I build and manage Search, Shopping, Performance Max and YouTube campaigns around genuine intent, clean tracking and the outcomes that matter after the click.
- Search and Shopping
- Performance Max done properly
- YouTube campaigns
- Local and booking-led campaigns
- Lead generation and call tracking
03 · Creative
Better creative, based on real data.
Creative has a huge influence on who responds to your ads and why. I use performance data to identify the messages, formats and angles worth developing, then turn those insights into practical briefs your team, creators or trusted production partners can execute.
- Creative audits and testing plans
- Messaging angles and hooks
- UGC and founder-led concepts
- Static, video and carousel briefs
- Iterations of proven ads
How we think
Clear thinking, backed by the numbers.
Start with the business goal.
The target might be revenue, qualified leads, appointments or bookings. We agree what success actually means before deciding which campaigns, platforms and metrics deserve attention.
Judge the result beyond the platform.
Ad platforms only show part of the picture. I connect their data with what is happening in the business, whether that is blended revenue, lead quality, sales pipeline or confirmed bookings.
Creative and media work together.
A strong account cannot make weak creative work forever. Campaign data should shape the next brief, and every new piece of creative should be built to answer a clear question.
Test with a reason.
I do not launch changes for the sake of looking busy. Every test should have a clear purpose, enough budget to teach us something and a sensible next step based on the result.
Scale what holds up.
More spend is only useful when the underlying performance remains commercially viable. Budget follows evidence, with efficiency, lead quality and operational capacity kept in view.
Keep you close to the work.
You will know what changed, why it changed and what I am doing next. No black box, no padded reports and no account manager passing messages between us.
Who am I
Senior support, without the agency layers.
No juniors learning on your spend. Every account is run by the people on this page, and you’ll talk to them directly.
Gus Maughan
Founder · Head of Paid Media
Profit-led media buying across Meta and Google for DTC brands in AU, UK and US.
Meta
Strategy
I am Gus Maughan, a paid media specialist with more than five years of experience across agency, in-house and freelance roles in the UK and Australia.
I have worked with global names including Jaguar Land Rover, Pizza Hut, R.M.Williams, Grand Seiko, Fjällräven and Balenciaga, alongside growing businesses where every pound of spend has to work hard. That mix has taught me how to think beyond the ad account and understand what performance means for the wider business.
I started Bumped Media to give brands and agencies direct access to experienced paid media support without paying for a large team they do not need. I stay close to the detail, put proper time into understanding the business and treat every account with the same level of care I would expect if the budget were my own.
You work directly with me on the strategy, management and reporting. When a project needs extra creative or production support, I bring in trusted specialists for that job while remaining accountable for the work.
Process
A clear plan from day one.
Step 01
Understand the business
We start with the commercial goal, the customer journey and the numbers behind it. I look at what a sale, lead or booking is worth and where paid media fits into the wider business.
Week 1
Step 02
Audit and prioritise
I review the account, tracking, creative and landing experience, then set out the highest-impact changes in a clear order. You will know what needs fixing and why.
Weeks 1 to 2
Step 03
Launch and learn
The new structure and first tests go live. I monitor the early signal closely, cut waste and use the data to shape the next round of campaigns and creative.
Weeks 2 to 6
Step 04
Improve and scale
Budget moves towards what is producing valuable results. Testing continues, reporting stays tied to the business and the account keeps developing rather than slipping into maintenance mode.
Ongoing
Get started
Let’s see if we’re a fit.
Tell me what you are trying to achieve and where paid media is currently getting stuck.
Strategy call request
No spam, no sequence. One human reply.
Prefer a meeting? Book a time directly
Or give me call at +447837694919
FAQ
Fair questions.
Straight answers to the things most businesses want to know before getting started
What size budget do you work with?
I work across a range of budgets, but the right level depends on your goal, market and what a customer is worth to the business. If the budget is too low to generate a useful result, I will tell you before recommending ongoing management.
Do you only work with ecommerce brands?
No. I work with ecommerce brands, lead-generation businesses and companies that rely on appointments or bookings. The important part is having a clear commercial goal, a strong offer and a sensible way to measure what happens after someone clicks.
Which industries do you work with?
My experience covers automotive, fashion, food and drink, travel, property, health, fitness, beauty and professional services. I do not need every client to sit in the same category, but I do need to understand the customer, the economics and what makes a result valuable.
Do you require a long contract?
No long lock-ins. I normally recommend an initial three-month period because it gives us enough time to make meaningful changes, gather reliable data and improve from it. After that, we work month to month.
Do you create the ads?
I lead the creative strategy, testing plan, messaging and briefs. I can work with your existing team or creators, or bring in trusted creative support for statics, editing, UGC and production where needed.
How do you report performance?
Reporting is clear and focused on decisions. You will see what changed, what the numbers are telling us and what happens next. The main measures will match the business, from revenue and customer acquisition to lead quality, pipeline and confirmed bookings.
How quickly will we see results?
Some account and tracking issues can be improved quickly, while reliable growth takes longer. The timing depends on your budget, sales cycle, existing data and how much needs to change. I will set realistic expectations after reviewing the account, not promise an arbitrary deadline before seeing it.
One last thing
Ready when you are.
Bring the account and the honest version of what is not working. I will bring a clear view of where to focus next.